Experts statistics proves why email marketing is not dead

Experts statistics proves why email marketing is not dead

A lot of people would want you to believe that building your email list is a waste of time and that time could be spent doing some other form of marketing like Social Media or messenger marketing, but email marketing still proves to be one of the top methods people use to engage with companies to make purchases.


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9 stats that prove email marketing is alive:

1. Email Provides a $44.25 Return on Every Investment Dollar

According to, on average companies see a 4300% return on their investment when it comes to email marketing.  If you knew that for every dollar you spend on advertisement or investment you would be earning on an average $40, wouldn’t you make that investment over and over? Of course you would.

That’s the power of email marketing.

Emails keep businesses at the forefront of their customers mind as businesses are able to engage with their list on a regular basis, which can lead to an increase in sales.

2. Over 2.5 Billion People Use Email

Most people check their emails one or twice everyday and people are using email more than ever before.

It is believed that by the end of 2020 the number of email users will top 3 billion people, meaning more than half of the world’s population will be using email according to a study by the Radicati Group . People are checking their emails while driving, on their bed, while waiting in the doctors office and wherever possible, especially now that they can do so on their mobile phones.

More than 55% of emails are opened using a mobile device, and for millennials that number can be as high as 88%.

3. 77% of Your Consumers Prefer Email

A lot of customers prefer emails when communicating with businesses according to Exact Target who found that 00 percent of customers prefer marketing communications to come through email, while only 5 percent choose text messaging and 6 percent select social media.

4. 7 of 10 Consumers Redeem Email Promotions

Excelerate recently released a slideshow on email marketing that was created by Salesforce showing that 7 out of 10 people actually used a promo code or discount that they received in their email.

This is because people are always looking for discounts and so they love to receive promotional emails from companies they trust.

5. Shoppers Spend 138% More When They Receive Email

Shoppers are more likely to spend more money using email promos than those who didn’t.

Convince & Convert recently released email statistics from the Marketing Profs Digital Marketing Mixer panel discussion on email marketing. The panel noted that on average, people who make a purchase through an email marketing promotion spend 138% more than shoppers who did not receive the email.

Not having a list you could be leaving a lot of money on the table.

6. Email Is 40x More Effective at Driving Sales

I will not lie to you, millions of people are using social media on a daily basis, and they are using it to engage witho businesses, but at the same time, email is 40 times more effective than Facebook and Twitter combined in driving new sales.

According to McKinsey & Company, email marketing remains the second biggest way to acquire new customers, after organic search.

7. Email Is the Most Popular Online Activity

According to a 2016 report by Ciceron, email remains the single most popular online activity, with 94% participation. With social media sites constantly changing their algorithms, it is becoming more difficult for people to see and engage with your contents on these sites whereas emails are correctly delivered 90% of the time.

8. Email Ranks as the #1 Tactic for Building Customer Awareness, Acquisition, Conversion, and Retention

In a 2014 study by Gigaom Research, marketers consistently ranked email as their number one tactic for building customer awareness, acquisition, conversion, and retention.

With email marketing you will always have your customers who you can email any time and further sell to them. You can also build relationship with your list.

If you haven’t started building your list, don’t you think its time to start building your email list?

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